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　　In 2023The strangulation of the automobile market has come to an end.

　　On the first day of 2024, various car companies announced the sales or delivery data in December 2023, and the results of last year were also announced. Among them,Achieve sales of 3.0244 million vehicles and successfully complete the annual target. The ideal is to break through the monthly delivery mark of 50,000 in the last month.

　　Behind the high-light performance of the above car companies, including Ai’ an,andAlthough the delivery volume of a number of car companies, including, has also achieved substantial growth, it failed to achieve the goals set at the beginning of the year as expected. And Nezha automobile even showed signs of falling behind.

　　For 2024, the industry expects that the wholesale volume of new energy vehicles will reach 11 million, with a net increase of 2.3 million, and the penetration rate will reach 40%.

　　Ride the dust

　　In the whole year of 2023, I almost rode the dust, and my performance dumped my opponent "several streets".

　　According to the data released by BYD on January 1, in December 2023, BYD’s new energy vehicle sales reached 341,000, continuing to refresh its monthly sales record, while its sales volume in the same period last year was 235,000. This new energy vehicle leader achieved a cumulative sales volume of 3,024,400 vehicles in 2023, a year-on-year increase of 62.3%, and successfully achieved the sales target of 3 million vehicles set at the beginning of the year.

　　In BYD’s sales model structure, the proportion of pure electricity is gradually increasing. Among the models sold in December, the sales volume of pure electric models was 190,800, and that of hybrid models was 149,400. The sales volume of pure electric models was about 40,000 more than that of hybrid models.

　　It should be noted that BYD’s domestic sales are not only stable, but also overseas sales are increasing month by month. The data shows that BYD sold a total of 36,100 new energy passenger cars overseas in December 2023, which is also the third consecutive month that BYD sold more than 30,000 new energy passenger cars overseas.

　　In October and November of 2023, its overseas sales were 30,500 and 30,600 respectively. In 2023, BYD’s overseas sales reached 242,800 units.

　　The bottleneck in Egypt is obvious.

　　Behind BYD, Ai ‘an and Ideal have formed the second echelon. According to the latest announcement made by Ai ‘an, it achieved a sales volume of 45,900 vehicles in the last month, and its cumulative sales volume in 2023 was in the early stage of 480,000 vehicles, up 77% year-on-year.

　　As early as the beginning of 2023, Ai ‘an set a sales target-"Strive to reach 500,000 vehicles and sprint towards 600,000 vehicles". Now it seems that the actual sales volume has not reached the target set at the beginning of the year.

　　In fact, the sales volume of Ai ‘an has stopped since May this year, and the monthly sales volume basically hovers between 40,000 and 50,000 vehicles. From October to November, the monthly sales volume dropped to 41,500 vehicles and 41,600 vehicles. In order to open up new markets, Ian also aims at the Southeast Asian market. However, it will take time to test whether the overseas expansion can go smoothly as scheduled and help break through the sales bottleneck.

　　The most eye-catching new car company this year is undoubtedly. Its published December delivery data shows that in December 2023, 50,400 new cars were delivered, a year-on-year increase of 137.1%. This is also the first time that the monthly delivery has exceeded the 50,000 mark, fulfilling the previous promise of CEO Li Xiang.

　　Prior to this, LI was once caught in a "bottleneck", with the delivery volume hovering around 40,000 vehicles for several months in a row, and its delivery target of 45,000 vehicles was not completed in November. According to the official statement, capacity limitation is the main reason why delivery is difficult to break through.

　　On the whole, it is ideal to deliver a total of 376,000 vehicles in 2023, an increase of 182.2%. Moreover, as of December 31st, 2023, LI has delivered more than 600,000 vehicles, making it the new power vehicle enterprise with the highest delivery volume.

　　It is reported that the ideal MEGA will be officially released on March 1 this year, and will be delivered upon release. Li Xiang publicly issued a document on January 1, saying, "The goal of challenging higher in 2024: 800,000 (annual delivery), 100,000 (monthly delivery), 30,000 (monthly delivery of single vehicle) and 2000 (high-speed+urban overcharging station)."

　　The third echelon "fight"

　　Behind Ai ‘an and his ideal, including, Zero Run, Tucki and others.Enterprises have formed the third echelon, and their sales volume is close to each other.

　　According to the published data, 18,000 new cars were delivered in December 2023, a year-on-year increase of 13.9%. Throughout the fourth quarter, Weilai delivered a total of 50,000 vehicles, which was higher than the previously announced delivery guidelines. Weilai delivered 160,000 vehicles in 2023, a year-on-year increase of 30.7%, but it was far from the sales target of 250,000 vehicles set at the beginning of the year.

　　After experiencing the "pain" of replacement in the first half of the year, Weilai’s sales volume gradually stabilized. At the same time, Weilai also received "blood transfusion" from Middle East capital twice in the second half of the year to prepare "ammunition" for the next market competition. Li Bin, chairman of Weilai, recently revealed to reporters that the competition for Weilai’s second brand to enter the mass market is fierce.

　　According to him, the second brand will be based on the family market, efficiency-oriented, and will not push too many models. "In the home market of more than 200,000 yuan, there is an opportunity to produce a single pure electric vehicle with a monthly sales of 50,000 to 60,000 vehicles." He predicted.

　　The delivery behind Weilai is. Its delivery data shows that in December 2023, Zero Run delivered a total of 18,600 vehicles, a year-on-year increase of 119%. The price reduction activities since the fourth quarter have obviously boosted the sales of zero-run. In October and November, the monthly delivery of zero-run vehicles has been maintained at more than 18,000 vehicles, and the monthly delivery record has been refreshed every month. On the whole, Zero Run delivered a total of 144,200 vehicles in 2023, a year-on-year increase of more than 29%.

　　Sales rebounded in recent months.In December, a total of 20,100 vehicles were delivered, up 78% year-on-year. In the fourth quarter, the cumulative delivery exceeded 60,000, up 171% year-on-year. In 2023, a total of 141,600 vehicles were delivered, which is far from the delivery target of 200,000 vehicles proposed at the beginning of the year.

　　The delivery data in December showed that the delivery volume in that month was 13,500 vehicles, up 18.9% year-on-year and 2.84% month-on-month. From the perspective of the whole year, the cumulative delivery of krypton reached 118,700 vehicles, a year-on-year increase of 65%. However, this company owned by Geely also failed to complete the sales target of 140,000 vehicles for the whole year.

　　The most embarrassing thing is Nezha Automobile, whose delivery volume declined precipitously in December, 2023, with a delivery volume of only 5,135 vehicles, and the situation is in jeopardy. This new car company, which was regarded as a "dark horse" in 2022, has gradually slowed down its delivery since the beginning of this year.

　　In 2023, Nezha Automobile delivered a total of 127,500 vehicles, which was almost half of its sales target of 250,000 set at the beginning of the year. Among the new car companies, Nezha has obviously fallen behind.

　　The delivery volume of the boundary continues to climb

　　At the time when the above-mentioned car companies are fighting fiercely with each other, the AITO industry has clearly stood out, and its delivery volume has continued to increase as expected. Following the delivery of 18,800 vehicles in November 2023, it exceeded the 20,000 mark for the first time this month, reaching 24,500 vehicles, an increase of 29.96% from the previous month. Among them, only the new M7 delivered 20,600 vehicles in December.

　　Previously, the new M7 accumulated a large number of orders. According to the previous official disclosure, the number of large orders exceeded 100,000 in two and a half months after the launch of this model. It can be predicted that the delivery volume of AITO will remain high. "The industry has been improving its delivery capacity, and the monthly delivery capacity is expected to reach 30,000 vehicles from 2024." Yu Chengdong, managing director of Huawei and chairman of BU, a smart car solution, said.

　　It is worth noting that the cumulative delivery volume of AITO in 2023 reached 94,400 vehicles, which also significantly exceeded its sales volume of 75,000 vehicles in 2022.

　　On December 28th, 2023, the M9, known as "the best SUV within 10 million", was unveiled, and the cumulative number of this model has exceeded 30,000 in seven days. Moreover, in 2024, it is planned to release and mass-produce M8 models, and at least four models will be on sale in the world. According to industry sources, the annual sales target of AITO in 2024 is set at 600,000 vehicles.

　　The delivery volume of Lantu cars bet by Dongfeng Group also continues to increase. According to its published data, the delivery volume in December 2023 exceeded 10,000 for the first time, a year-on-year increase of 479%. Before July this year, its monthly delivery was still below 3,500 vehicles. After entering August, its delivery volume increased month by month. In 2023, the sales volume of Lantu was 50,600 units, a year-on-year increase of 160%.

　　In addition to Lantu, the annual sales volume of Arctic Fox under BAIC is 30,000 vehicles, while that of Zhiji under SAIC is 38,300 vehicles, both of which are relatively backward.

　　The penetration rate may reach 40% in 2024.

　　Looking back, under the background of the withdrawal of the policy of halving the purchase tax on fuel vehicles and the end of subsidies at the end of 2022, the automobile market in China started weakly in 2023 and then continued to strengthen. With the joint promotion of export and new energy, the annual sales volume in 2023 will hit a record high.

　　Cui Dongshu, Secretary-General of the Association, predicts that the market growth of new energy vehicles is relatively optimistic in 2024. The wholesale of new energy passenger cars is expected to reach 11 million, with a net increase of 2.3 million, up 22% year-on-year, and the penetration rate reaches 40%. The new energy passenger cars maintain a strong growth momentum.

　　However, he also mentioned that the new energy vehicle market in 2024 will face certain structural pressure from demand groups. From the countryAccording to the data classification of rental, unit and private buyers, the scale of the current rental network contract market is close to temporary saturation, and the congestion pressure brought by the network car has increased, and the income has dropped significantly.

　　Moreover, according to the incremental changes of the retail data analysis technology line of the Federation, the growth rate of pure trams has slowed down obviously recently, and the growth rate of plug-in and hybrid vehicles is higher year-on-year, but the trend of plug-in and hybrid vehicles has slowed down obviously in recent months, so the growth of plug-in and hybrid vehicles in 2024 may be significantly slowed down; The growth of extended-range electric vehicles has accelerated obviously this year, but the scale is limited; Therefore, the new kinetic energy of new energy growth is insufficient.

　　Cui Dongshu also mentioned that from the perspective of industry benefits, it is difficult for enterprises lacking stable cash flow to grow continuously. At present, the development of new energy vehicles of traditional independent brand car companies is growing stronger. He also said that in addition to the head enterprises, new energy vehicles still face certain loss pressure, and it is difficult to continuously expand the scale of losing cars.

　　At the same time, many departments have recently issued documents such as Notice on Launching Intelligent Networked Vehicle Access and Road Access Pilot, and Guide for Self-driving Vehicle Transportation Safety Service (Trial), which put forward specific requirements for L3/L4 automatic driving access specification, clarified the responsibility of high-level intelligent driving accidents, and simultaneously started the selection of the first batch of enterprises. Moreover, domestic L3 test licenses of many car companies are also issued one after another.

　　existAnd Huawei, intelligent driving is in the process of rapid iteration. Many organizations believe that the automatic driving function may become a new demand for consumers to buy cars, and the intelligent driving function may become the winner of vehicle sales in the future.

　　Inventory of A-share automobile sector in 2023: Sales volume and stock price "upside down" parts frequently doubled "bull stock"

　　Car companies declare war, 2024 fancy routes grab the market.

　　The new forces’ report card last year: the ideal exceeds 370,000 "far ahead" and Weilai Zero Run ranks second and third in Nezha.

　　New Energy Automobile Industry Development Plan (2021— In 2035), it is proposed that the core technology of China’s new energy vehicles should reach the international advanced level in 2035, and the quality brands have strong international competitiveness, and it is pointed out that it is necessary to improve the infrastructure system and improve the service level of charging infrastructure — —

　　Reporter Li He

　　New energy vehicles have become the main direction of the global automobile industry transformation and development, and also an important engine to promote the sustained growth of the world economy. For China, developing new energy vehicles is the only way to move from a big automobile country to a strong automobile country, and it is also a strategic measure to cope with climate change and promote green development. Since 2010, China’s new energy vehicles have grown rapidly at an average annual rate of double. In 2019, 1.06 million new energy passenger cars were sold, ranking first in the world for five consecutive years. With the development plan of energy-saving and new energy automobile industry (2012— After the end of 2020), how should China’s new energy automobile industry develop?

　　On November 2nd, General Office of the State Council announced the Development Plan of New Energy Automobile Industry (2021— 2035) (hereinafter referred to as "Planning") emphasizes the need to seize strategic opportunities, give full play to the advantages in infrastructure, information and communication, continuously enhance the core competitiveness of the industry, and promote the high-quality and sustainable development of the new energy automobile industry.

　　With strong competitiveness, the core technology has reached the international advanced level.

　　The Plan is divided into eight chapters, including five key tasks, five column tasks and five "three 5s" of safeguard measures. Xin Guobin, vice minister of the Ministry of Industry and Information Technology, said that as a programmatic document of the new energy automobile industry, the main highlights of the Plan can be summarized as "four new ones", namely, adapting to the new situation, adapting to new requirements, proposing new development paths and defining new development directions.

　　The new situation means that with the vigorous development of the new round of scientific and technological revolution and industrial transformation in the world, new energy vehicles integrate new energy, new materials, Internet, big data, artificial intelligence and other revolutionary technologies to promote the transformation of vehicles from simple means of transportation to mobile intelligent terminals, energy storage units and digital spaces, and promote the optimization of energy consumption structure, the improvement of transportation system and the intelligent level of urban operation; Emphasizing "market leading" requires giving full play to the decisive role of the market in resource allocation, strengthening the dominant position of enterprises in the selection of technical routes and the construction of production and service systems, giving full play to the role of the government in strategic planning and guidance, formulation of standards and regulations, quality and safety supervision, maintenance of market order, and green consumer guide, so as to create a good environment for industrial development.

　　The Plan proposes that by 2025, the competitiveness of China’s new energy vehicle market will be significantly enhanced, and the sales volume of new energy vehicles will reach about 20% of the total sales volume of new vehicles, and the long-term goal of "in 2035, the core technology of China’s new energy vehicles will reach the international advanced level, and the quality brands will have strong international competitiveness".

　　Xin Guobin said that at present, there is still a certain gap between new energy vehicles and traditional fuel vehicles in terms of purchase cost and charging convenience. To promote the goal that the sales volume of new energy vehicles will reach about 20% of the total sales volume of new vehicles in 2025, it needs to be promoted from both the supply and demand sides. On the supply side, it is necessary to continuously strengthen technical research around key factors such as reducing costs and improving safety, develop advanced, applicable and reliable products, and accelerate the formation of greater market competitive advantages; On the demand side, it is necessary to strengthen policy guidance, introduce preferential policies to encourage the use of new energy vehicles, optimize classified traffic management measures, encourage business model innovation such as power exchange, accelerate the electrification of vehicles in public areas, increase the promotion of new energy vehicles to the countryside, and continuously improve the user experience.

　　Cui Dongshu, deputy secretary-general of the National Passenger Car Association, said that in terms of power consumption, the Plan proposed that by 2025, the average power consumption of new electric passenger cars would be reduced to 12 kWh/100 km. This is 1 degree higher than the 11 kWh/100 km of its exposure draft. In essence, it is to encourage the development of high-end new energy and should give it more room for development.

　　Driven by innovation, deepen the "three verticals and three horizontals" R&D layout

　　Xin Guobin said that China’s new energy automobile industry has developed to this stage, and there are still problems such as weak core technology innovation ability, quality assurance system to be improved, lagging infrastructure construction, service model to be innovated and improved, imperfect industrial ecology, and increasing market competition.

　　Telly, director of the High-tech Department of the Ministry of Science and Technology, said that from the whole development experience of new energy vehicles, the supporting and leading role of scientific and technological innovation in its development is very obvious.

　　In order to promote the realization of the goal, the Plan puts forward the basic principle of "innovation drive" and the special chapter of "improving the ability of technological innovation", and also emphasizes deepening the layout of "three verticals and three horizontals". "Three verticals" refer to pure electric vehicles, plug-in hybrid electric vehicles and fuel cell vehicles, and "three verticals" refer to power batteries and management systems, drive motors and power electronics, networking and intelligent technologies.

　　"For the power battery, the core component of new energy vehicles, it will be deployed in advance in terms of new systems, new materials, new processes and new structures, and promote the development of power batteries in the direction of high specific energy and high safety; For fuel cells, we will focus on supporting core materials such as proton exchange membranes, catalysts and carbon paper, as well as key technologies related to hydrogen energy, and work hard on high performance, long life and low cost of fuel cells. " Telly said that around intelligence, networking and lightweight, we will speed up the layout of a new generation of information technology and focus on promoting the development of autonomous driving technologies and equipment such as vehicle control operating systems and computing platforms and vehicle-level chips; Strengthen the technical layout of new materials and support the research and development of silicon carbide power devices, lightweight materials and low-cost rare earth permanent magnet materials. We will increase support for scientific and technological innovation platforms such as the National New Energy Vehicle Technology Innovation Center, build a national strategic scientific and technological force for the national new energy vehicle industry, and provide support for the research and development of common key technologies in the industry.

　　Xin Guobin said that in addition to strengthening innovation drive, it also pays attention to standard guidance, which will promote the formation of a technical standard system based on vehicle-road coordination and reflecting Chinese characteristics. Accelerate the deployment of 5G communication base stations, promote the transformation and upgrading of intelligent roads, and organize manned loading tests and large-scale application demonstrations.

　　Improve infrastructure and promote the construction of charging and replacing network

　　China has built the largest charging network in the world. As of September this year, 42,000 charging stations and 525 power stations have been built nationwide, with 1.42 million charging piles of various types, and the ratio of vehicles to piles is about 3.1: 1.

　　"Charging and replacing electricity infrastructure is a key link in the development of new energy vehicles and an important support for industrial promotion. On the whole, compared with the promotion and application scale of new energy vehicles, the construction and development of charging facilities still cannot meet the needs of consumers, and it is necessary to increase construction efforts and optimize structural layout. " Xin Guobin said.

　　The Plan proposes to "improve the infrastructure system", promote the construction of the charging and replacing network, scientifically arrange the charging and replacing infrastructure, and strengthen the overall coordination with urban and rural construction planning, power grid planning and property management, and urban parking. Relying on "internet plus" smart energy, we will improve the level of intelligence, promote the charging service mode in residential areas with intelligent and orderly slow charging as the mainstay and emergency fast charging as the supplement, accelerate the formation of expressways and urban and rural public charging networks with moderate advance, fast charging as the mainstay and slow charging as the supplement, encourage the application of power exchange mode, and improve charging convenience and product reliability.

　　According to the data provided by the Ministry of Finance, in order to support local governments to speed up the construction of charging infrastructure, from 2014, the central government will give incentives to local governments to carry out charging infrastructure construction. So far, the central government has issued a total of 4.5 billion yuan of incentive funds, forming a development pattern of coordinated promotion between the central and local governments.

　　"In the past, users had mileage anxiety, and driving new energy vehicles could not run far, so they could only run in the city. Now, some expressways have built networked charging and power exchange facilities. " Xin Guobin said that to solve the mileage anxiety, in addition to continuing to increase the construction of charging piles, it is also necessary to consider the problem of making full use of existing charging piles. The existing information management technology can be used to bring all charging piles into a management platform and share them as much as possible. With the continuous expansion of market capacity, the construction layout of charging piles will be more scientific and standardized.

　　The Plan also proposes to improve the service level of charging infrastructure. Guide enterprises to jointly establish a charging facility operation service platform to realize interconnection, information sharing and unified settlement. Strengthen the research and development of technologies such as safety monitoring and early warning of charging equipment and distribution system, improve the safety, consistency and reliability of charging facilities, and improve the level of service guarantee.

　　New energy vehicles are favored by the market with their fashionable design, intelligent technology configuration and excellent power performance, and their safety performance has also attracted much attention. Recently, the domestic new energy vehicle AITO Wenjie M9 participated in the safety test of "Heavy Truck Front-rear Attack Condition" in China Automotive Research Institute, and got six excellent results, and obtained the certification of "New Energy Passenger Vehicle Heavy Truck Front-rear Attack Protection Performance A". The China News column of CCTV 4 reported that the Ministry of Industry and Information Technology publicly solicited opinions on the mandatory national standard "Safety Requirements for Passenger Cars in Rear Collision", and reported the collision test results of M9.

　　It is reported that this is the first time that a new energy passenger car has been used in China to simulate the safety test of "heavy truck front and rear attack" on urban roads. This test simulates the rear-end collision of a passenger car with a heavy truck waiting for a traffic light. The front truck selects a dump truck with 30 tons of heavy loads and the rear truck selects a 10-meter van with a mass of 8 tons. The front truck and passenger car are stationary, and the rear truck runs at a speed of 50km/h and rear-ends, which is a simulation test to restore the driving scene. According to the statistics of FASS traffic accident database, this kind of traffic accident is frequent and extremely harmful, and the death rate of passenger car drivers and passengers is as high as 28%. This test can be called the "life defense test" for drivers and passengers.

　　In this test, China Automobile Research Institute made reference to the evaluation system of mainstream laws and regulations such as C-IASI,E-NCAP, and summarized the evaluation dimensions and standards of heavy trucks’ front and rear attack conditions. The vehicle was inspected from six dimensions: vehicle structure, dummy injury, restraint system, electrical safety, fuel safety and post-accident rescue. Test results, ask M9 six straight A’s. After the rear-end collision, the living space of the occupants in the car has been effectively guaranteed, all the doors are unlocked and can be easily opened, the double flashing emergency lights are turned on, and the emergency rescue phone in the background is normally connected. It is particularly important that the vehicle is powered off at high voltage in time to ensure electrical safety at the first time. After the test, there was no leakage of fuel and electrolyte and no fire and combustion. With six excellent test results, it has obtained the certification of "A-level protection performance of front and rear pinch of heavy trucks for new energy passenger cars".

　　This test is one of the safety challenges of China Automotive Research Institute’s SUPER CRASH new energy vehicle. "SUPER CRASH" provides a solid test platform for the improvement of China’s automobile quality, promotes the improvement of China’s automobile quality and helps brand building and empowerment.

　　Being able to hand over such an excellent answer sheet in the extreme test of heavy truck attack demonstrates the extreme safety performance of the M9, and also demonstrates the leading manufacturing strength of Celeste Automobile. At the beginning of the design, Wenjie M9 made great efforts from three aspects: car body safety design, car body lightweight and integrated die casting technology, so as to protect travel safety with super basalt car body.

　　With the help of the world’s leading 9000T die-casting machine first introduced by Celes Super Factory, under the leading 9000t integrated die-casting process, the world’s largest integrated die-casting car body was adopted in Wenjie M9, which reduced the number of integrated parts of the car body by 95%, the number of connection points by 70% and the torsional stiffness by 23%. The rear car body won the Oscar in the die casting field — — "2023 NADCA (North American Die Casting Association) Best Structural Member Award. It not only effectively reduces the weight of the car body, but also greatly improves the rigidity of the car body. The aluminum volume of the car body accounts for 80%, and the lightweight of the car body reaches 2.02.

　　At the same time, 2000Mpa hot-formed steel beams of nuclear submarine grade are used in 12 places of the M9 car, and even two 2000Mpa hot-formed steel beams are arranged in the door, which can minimize the deformation caused by collision in case of accident and provide fortress-like safety protection. This is proved by the ABCD column whose boundary M9 is still strong in the heavy truck attack test. (Source: Cyrus)

On April 17th, a new product launch conference of Huawei’s nova 11 series and the whole scene was held in Shanghai, and a number of new products were released, including Huawei Enjoy 60X, Huawei Bracelet 8, HUAWEI MateBook D14, HUAWEI MateBook D16 and Huawei Smart Screen S3 Pro. At the same time, Huawei’s smart door lock series has been upgraded, and AITO’s M5 series Huawei’s advanced intelligent driving version and new products have also appeared at the press conference, and it is predicted that the full-size flagship SUV’s M9 will be officially released in the fourth quarter of 2023.

Huawei nova 11 series extrasensory all-around portrait mobile phone interpretation dares to shoot and dare to be excellent.

Huawei’s nova 11 series new machines create a brand-new nova "Star Universe" for young people with avant-garde fashion design, excellent performance of portraits and smart and convenient use experience.

In terms of appearance, the nova 11 series released four colors: No.11 color, Obsidian gold black, snowy white and Chenxi gold. Among them, the No.11 color of nova 11 Ultra and nova 11 Pro is matched with Obsidian Gold and Black, and adopts Xingyao Plain Leather Embossing Technology, which has delicate touch and practical, fall-resistant and wear-resistant characteristics. At the same time, Huawei used Kunlun glass for the first time in the nova 11 series, and the whole machine experience was more reliable and resistant to falling.

In terms of images, the first XD Portrait portrait engine of nova 11 series, through the portrait dark light enhancement technology, can also present richer image details and restore more realistic colors in extremely dark light, making the imaging more natural and the face more refined. Nova 11 Ultra and nova 11 Pro adopt the newly upgraded front binocular stereo vision imaging system, which is equipped with 60 million portraits, 100-degree ultra-wide angle and 1/2.61-inch outsole, with excellent resolution and light sensitivity. In addition, nova 11 Ultra has a ten-speed physical variable aperture, which realizes the strongest sensitivity and the best depth of field of nova series.

In terms of performance, the nova 11 series is equipped with a short video engine, which is used in conjunction with Tik Tok app to support dual scenes of subway and high-speed rail, covering 38 major cities. Nova 11 Ultra also supports the two-way Beidou satellite message function. In the absence of ground network signals, it can not only send preset text or quick help mark the current status and check the location information through Changlian app, but also receive the reply message from the other party. Multiple pieces of location information can generate a trajectory map, clearly guide the direction, realize the two-way contact between the rescuer and the rescuer, and protect the safety of users.

In terms of battery life, nova 11 Ultra and nova 11 Pro are equipped with 100W super fast charging and Turbo 2.0 charging mode. According to Huawei’s laboratory test, when the screen is turned off, it can be charged to 60% in 10 minutes and fully charged in 20 minutes. At the same time, nova 11 series also supports emergency mode. According to Huawei’s laboratory test, it can be started intelligently at 2% low power, and nova 11 Ultra and nova 11 Pro can continue to support standby for 4 hours or talk for 20 minutes. In addition, the nova 11 series is equipped with HarmonyOS 3, which brings smarter and more convenient interaction and functional experience.

In terms of price, nova 11 starts at 2499 yuan, nova 11 Pro starts at 3499 yuan, and nova 11 Ultra starts at 4499 yuan. At 18:08 on April 17, 2023, the nova 11 series will be pre-sold, and at 10:08 on April 26, the nova 11 series will be officially launched.

Huawei enjoys HarmonyOS mobile phone with 60X large screen and long battery life.

Huawei Enjoy Series welcomes the "X" version for the first time-Huawei Enjoy 60X. The new machine continues to be advanced in super battery life and large storage, equipped with 7000mAh dual-cell large battery and up to 512GB of large storage; 6.95-inch super-beautiful large screen with slim body brings a comfortable grip.

The product is equipped with X physical buttons, and the common functions can be directly accessed by one button. In addition, Huawei enjoys the 60X equipped with a rear-mounted 50 million AI dual camera system and HarmonyOS 3, bringing personalized and safer full-scene interactive experience.

Huawei enjoys 60X at a price of 1799 yuan, and the pre-sale will start at 18:08 on April 17th. The 128GB and 256GB versions will be officially launched at 10:08 on April 26th, and the 512GB version will be officially launched at 10:08 on May 13th.

Huawei bracelet 8 ultra-thin and long-lasting big-screen smart bracelet

Huawei bracelet 8 has been fully upgraded, with fashionable vertical design and 1.47-inch AMOLED colorful full screen. The weight of the watch body is only 14g, and the thickness is only 8.99mm It is the lightest and thinnest large-screen smart bracelet of Huawei.

The product supports the new TruSleep? 3.0 sleep monitoring technology, supports users to participate in sleep apnea research to help identify risks, and supports the provision of hierarchical sleep improvement suggestions. TruSeen? 5.0 heart rate monitoring algorithm is newly upgraded, and the accuracy of heart rate monitoring is improved by 10%. Support 100 sports modes and provide professional sports management. The product is equipped with HarmonyOS 3.1, and the smart negative screen is added. The NFC version supports the bus/access control card swiping function, and the longest battery life can be 14 days. (Data from Huawei Lab)

Huawei MateBook D series Huawei’s first super-connected notebook upgrade experience

At this conference, Huawei released a new generation of MateBook D 14 and MateBook D 16 notebooks. Among them, MateBook D 14 is Huawei’s first hyperconnected notebook. The notebook focuses on the needs of young users and upgrades the product quality and experience in many aspects.

Huawei MateBook D 14 launched the new Huawei metamaterial antenna technology, which greatly improved the network connection capability; Upgrade the 13th generation Intel Core processor with strong performance and smooth experience; The 14-inch 16:10 golden ratio full screen has been certified by Rheinland TV for low blue light, which improves the comfort of the impression and doubles the efficiency; At the same time, upgrade the quiet space of wireless headphones, support AI voice, super terminal and other functions, and multi-device collaboration is more efficient and smarter.

In addition, Huawei released Huawei Matebook D 16, the first 13th-generation Intel Core TM i9 large-screen light and thin book, which adopts a 16-inch 16:10 golden ratio eye protection full screen with a numeric keypad; Huawei self-developed metamaterial antenna technology, which greatly improved the network connection ability, super terminal, and achieved efficient and collaborative multi-device interconnection.

Huawei Smart Screen S3 Pro Newly Upgraded Home TV Scene Smart Experience

At this conference, Huawei’s first new smart screen product in 2023, Huawei’s smart screen S3 Pro, made a new appearance, achieving multi-faceted improvement in product performance, image quality and smart experience.

This product is equipped with brand-new smart dual-core, and the support performance and image quality of 4K flagship main core are improved, and the image quality of Honghu is improved. AI vision chip provides rich wisdom recognition ability. Super screen projection creates a clear and immersive, smooth and stable, convenient operation and rich scene experience. At the same time, the product upgrades many intelligent functional experiences such as children’s care, family connection and super entertainment.

Huawei’s smart door lock series is renewed and upgraded, and the new function of family care is launched.

Huawei’s smart door lock series has ushered in a new upgrade. In addition to the three new functions of online message memo, safety reminder for elderly people living alone, and children’s home reminder, it also brings many bright spots at the security level.

Huawei Smart Door Lock Pro adopts the new AI 3D face recognition 2.0 technology and is equipped with HarmonyOS distributed visual cat’s eye, which can grasp the dynamics outside the door anytime and anywhere. The unique dual-engine AI fingerprint unlocking function allows users to effectively improve the unlocking rate while obtaining security guarantees, and the elderly and children can easily unlock it.

At the same time, Huawei’s smart door lock is the first smart door lock in the world that has passed the highest safety level (C-level) evaluation of the Security Evaluation Committee of the Intelligent Standards Committee.

HUAWEI ADS 2.0 was launched, and the M5 version of Zhijie was officially released.

AITO Wenjie M5 Series Huawei Advanced Intelligent Driving Edition was officially launched, becoming the first vehicle equipped with HUAWEI ADS 2.0? intelligent driving system and HarmonyOS Intelligent Cockpit 3.0. The product is equipped with 1 overhead lidar, 3 millimeter-wave radars, 11 high-definition cameras and 12 ultrasonic radars, which realize the high-speed and high-order intelligent driving function in urban areas without relying on high-precision maps, making people safer to drive, more comfortable to drive intellectually and more worry-free to park.

今年Q2，无图商用高阶智能驾驶方案将推广到全国15城，Q4推广到45城。M5智驾版拥有255km的纯电续航和1425km的超长综合续航。激光雷达、HUAWEI MagLinkTM魔吸车载接口等全新硬件上车，融合感知GOD网络、HUAWEI SOUND空间音频等技术的突破，使问界M5智驾版成为真正的智能天花板。

全尺寸旗舰SUV问界M9将于2023年四季度正式发布

作为全尺寸旗舰SUV，问界M9拥有舒适的乘坐空间，并提供3-6座的灵活乘坐空间。全新打造的D级豪华SUV平台，搭载全铝合金底盘，全系标配空气弹簧及CDC减震系统，带来更好的乘坐舒适性及安全性。

问界M9作为华为深度赋能的旗舰产品，华为智能汽车全栈技术解决方案全量上车，在智能座舱和智能驾驶双“天花板”的基础上，华为百万像素智慧大灯、HUAWEI AR-HUD、AI大模型、传感联邦等黑科技均悉数上车。

问界M9系列预计售价区间为50-60万元，增程版及纯电版将于2023年4月17日开启预订，并将于2023年第四季度正式发布。

 

On September 12th, AITO’s new M7 series was officially launched. The new M7 in the world enjoys six seats and the big five seats, which once again set a new benchmark for market segmentation with its leading intelligent experience, excellent space, excellent comfort and all-round security. At the same time, the Ministry of Industry and Information Technology publicized the 375th batch of Announcement of Road Motor Vehicle Manufacturers and Products, among which AITO asked M9.

As the first full-size flagship SUV under the AITO brand, Wenjie M9 is based on the newly-built D-class luxury SUV platform, with brand-new family design, ever-changing space comparable to MPV level, all-aluminum chassis of luxury car level, and Huawei smart car full-stack technology solutions including intelligent cockpit, intelligent driving, Huawei megapixel smart headlights, Huawei AR HUD, Huawei AI big model, etc., bringing a brand-new full-scene intelligent experience. Not only that, M9 will also be equipped with Huawei’s strongest intelligent security system.

Previously, the media has announced that the pre-sale price of the media M9 is 500,000-600,000 yuan, which will be officially released in the fourth quarter of 2023.

Double-color body, brand-new family design language

Wen Jie M9 continues the aesthetic principle of "extreme, simple and pure" of Wen Jie brand, and introduces a brand-new family design language, with the design concept of aesthetic integration of humanities and technology, opening the era of intelligent aesthetic design of Wen Jie series.

The design of the M9 has a very recognizable "skyline". The public notice shows that the M9 adopts the double-color body design commonly used in top-end luxury cars, and the blue body is matched with the silver roof, which not only has a majestic and calm charm, but also brings an elegant gesture of suspension.

The M9 car in Wenjie is simple and advanced in shape, with 21-inch brand-new wheels, which outlines the form of stability, speed and strength. The iconic smart headlights integrate many functions into the same element, forming a highly integrated design, and the head and tail designs echo each other, further strengthening the sense of wisdom and distinctive recognition.

Flagship full size, luxury and ever-changing space.

As a full-scale flagship SUV, the car length of the car is 5230mm, the car width is 1999mm, the car height is 1800mm and the wheelbase is 3110mm.

Through the leading structural design, Wenjie M9 has achieved the same flat floor riding experience as MPV, which not only makes it more convenient for the second and third rows to enter, but also makes the third row users bid farewell to the "small bench" and bring a more relaxed long-distance travel experience.

Based on the design concept of equal rights for six seats, through innovative spatial layout, the M9 also provides an ever-changing comfort experience beyond MPV level, so that every passenger in the car has the same comfortable first-class experience. Three rows and six seats in the car all support electric adjustment, and can also provide 3, 4, 5 and 6-seat changeable seat modes according to user’s needs, which can be switched at will in different scenes to improve the flexibility of the interior space.

It is easy to drive a cart with wisdom when it is purely electric.

According to the public information, all the M9 models in Wenjie are equipped with four-wheel drive system as standard, covering two power forms: extended range and pure electric power. All of them use high energy density batteries, which bring stable and long battery life. The extended range can be used for oil and electricity, which makes users bid farewell to mileage anxiety. Pure electric power cooperates with the industry-leading high-power and high-voltage super fast charging platform, which makes the user’s recharge experience more efficient and convenient.

At the same time, under the blessing of HUAWEI DriveONE electric drive intelligent platform, Wenjie M9 not only shows excellent performance, but also takes into account low energy consumption. According to the information published by the Ministry of Industry and Information Technology, the energy consumption of the M9 extended-range model is as low as 6.9L/100km, and the power consumption per 100 km is 24.3KWh/100km. The power consumption per 100 kilometers of the pure electric version is 17.4KWh/100km.

It is worth mentioning that the car M9 is also remarkable in terms of driving and handling performance. The all-aluminum chassis of luxury car class is equipped with air springs and CDC damping system as standard, and with unique technologies such as HUAWEI DATS 2.0, it will bring leading intelligent driving control, so that the big car can also have a light and easy driving experience.

Huawei’s intelligent "black technology" blessing, "knowing people and knowing cars"

At the level of intelligent experience, the series of asking the world has always been far ahead. As the flagship product of Huawei’s deep empowerment, Wenjie M9 has put Huawei’s smart car full-stack technology solution into the car. On the basis of the "double intelligence" of intelligent cockpit and intelligent driving, all the black technologies such as Huawei intelligent car control, Huawei megapixel intelligent headlights, Huawei AR-HUD, light field screen, Huawei SOUND and AI big model are collected to bring users an unprecedented full-scene intelligent interactive experience.

Different from the simple stacking design, Huawei has injected emotion into science and technology through its own precise control of user needs for many years, polishing the wisdom experience of humanities, technology and aesthetics. Take the intelligent cockpit as an example. The M9 will be equipped with the latest HarmonyOS intelligent cockpit, in which the car voice assistant Xiaoyi will be connected to the AI ? ? model, incarnating that you know your car "personal butler", making the interaction more natural and intelligent, and making the car "smarter and smarter, and more understanding you."

From appearance design, spatial layout, dynamic performance, driving and control experience to intelligent configuration, Wenjie M9 brings flagship luxury configuration, which will also bring different smart travel experiences to users.

Home > Culture > Music > Text

2014-03-04 10:20 Author:ryeSource:Life Week

　

Zhangling

The first time he appeared on the stage of "China’s Good Songs", Zhang Ling wore his trademark hat and held the bass, singing a song called "Drinking Blues", which was like nagging after drunkenness and was particularly interesting and lazy against the blues scale. "Many audiences have heard this type of music for the first time, especially the blues sung in Chinese." Zhang Ling told this magazine. That night, Liu Huan, the music instructor, was the first to pull the putter. When he saw Zhang Ling, he clapped his hands in surprise and his eyes were a little wet. In fact, this is not the first time that Liu Huan has listened to Zhang Ling singing in the audience.

"In the late 1980s, Liu Huan once watched my band perform in Peking University." Zhang Ling recalled to this magazine that at that time, Liu Huan had just stepped onto the music scene with the help of "Young Ambitions Don’t Say Sorrow", and Zhang Ling was only 20 years old then. Zhang Ling’s band is called Mayday. In 1986, Zhang Ling from the Central Opera Troupe and Telly (lead singer of Black Panther band), He Yong and Cao Jun from the All-China Federation of Literary and Art Troupe always got together to play the piano. Influenced by Cui Jian, they started to form a band. "At that time, the band didn’t have much equipment, and the only piano I had was a Roland keyboard." Zhang Ling said that she was not a bass player at first. Because of the needs of the band, "members with better personalities will always become bass players". Zhang Ling said: "Bass players need to have a kind of tolerance. As a connector of several musical instruments, I realized at that time that the piano is connected with people’s personalities."

Zhang Ling said that the premiere of "Mayday" in "Polytechnic University" made him find "feeling" at once. On that day, Gao Qi and Wei Hua were on the same stage with them. These young people covered many classic rock songs. "In that flustered scene, everyone on and off the stage seemed to find what they wanted." At that time, Zhang Ling’s life became full and busy because of performances and rehearsals. At that time, Zhang Ling often covered Gary Moore’s songs. He was one of the most famous blues guitarists in the British Isles in the 1970s. At that time, the term "playing blues" was not popular in Beijing rock circle, and Zhang Ling could not learn real blues music from limited resources. "In the 1980s, Zhuang Biao and Lao Cui’s bassist knew some blues and jazz. I’ve seen them play and thought it sounded very comfortable. I especially wanted to know this kind of music and understand these harmonies, so I decided to go out to school. "

In 1989, 22-year-old Zhang Ling came to Sydney to study jazz at the Music School of the University of Sydney. In the eyes of musicians in the same period, Zhang Ling’s further study seems to be a bit "pioneer", and some even think that he missed the most prosperous era in the history of Chinese rock music. "At that time, Chinese rock music became hot in a vain state, and I rediscovered the position of music in the process of learning." Zhang Ling said. In 1990, the Sydney performance of the British band UB40 made him remember it vividly. "The first time I saw a reggae band, the scene could be so rich. I heard different kinds of music in their music." As a result, Zhang Ling seems to have strengthened his future music track. Although it is still vague, the scene of those music is enough for him to find new inspiration.

Zhang Ling’s performance at Xidi Bruce Bar in Beijing.

In 1994, after returning to China, Zhang Ling met Cui Jian while playing the piano in a bar in Dongzhimen. At that time, shortly after Cui Jian released the album Eggs under the Red Flag, more blues and free jazz elements appeared in his music. Zhang Ling did not hesitate to join in and became his music partner for the next 10 years. Cui Jian began to inject more modern musical elements into his music. In Zhang Ling’s view, "Lao Cui’s music is as earth-shaking as the modernization of Beijing". Undoubtedly, his musical sense is also undergoing this subtle change. Zhang Ling felt that Cui Jian’s music was an inspiration. He said, "Every rehearsal of Lao Cui will break the music and try it piece by piece. In the rehearsal, we tried too many musical styles, and the songs always took shape the day before the performance. " In this complicated musical attempt, Zhang Ling began to find some ways. He could not hold back his musical impulse and began to try to play some "other sounds". In 1995, many people saw an album with unique design in Xisi’s waiting record store. This album named Tian Chang Band was hailed as "the first jazz record in China" by later music critics. The original members of this band were Zhang Ling, Kong Hongwei and Saner (Zhang Yongguang) of Cui Jian Band. "At that time, we were all interested in jazz. Several people got together and made such a record according to their own understanding of jazz."Zhang Ling told this magazine," We put Bruce, ‘ Waltz of Beijing scale ’ Three-string tunes are all integrated into this record, which makes it sound more China-like. "　

At the same time, another band that "changed" Zhang Ling’s music track is quietly being formed. John Anderson probably never thought that his original simple idea of blues music would come true. This "foreigner" traveled all over Beijing to gather the best blues musicians in Beijing to form this band called Rhythm Dog. "I remember in 1996, when the band rehearsed for the first time, I finally heard the voice that belonged to me." Zhang Ling said, "The first rehearsal was very successful. Eddie, Beibei, Jin Hao and other musicians and I found a resonance at once, so that we went to the CD coffee show at that time after the first rehearsal." Zhang Ling believes that it is very important for a freelance musician to find a suitable music style and play it.

In the eyes of Zhang Ling’s friends, the straightforward character of this "Beijing man" has something to do with his playing blues music. Zhang Ling also often said that Bruce prefers real stories. Those stories may be simple or even a little boring, but they are like a poem and a short story, singing the thoughts in the most common language. Since 2004, Zhang Ling has consciously sorted out the songs she wrote and recorded her first original record. Two years later, Zhang Yadong, as a producer, released this album named "Women’s Song" for Zhang Ling. "I have money" is the most typical blues song in the whole album, and it is also one of the "fixed tracks" that Zhang Ling is still performing in the bar. Zhang Ling explained: "Blues songs are catchy, the lyrics are straightforward, and there are also some humorous and self-deprecating elements. Although it is called ‘ I have money ’ , but as written in the lyrics ‘ Not money ’ , but the most easily overlooked wealth around everyone — — Happiness, sincerity, friendship, love, etc., many people forget to hold on to their ‘ Money ’ In the end, I can only keep a pile of money. Playing blues music is my favorite thing to do. It brings me happiness and sadness. These real feelings are ‘ My money ’ 。”

　　[car home New Car Launches] At the 2021 Shanghai Auto Show, Zhiji Automobile’s first intelligent pure electric car, (|), officially opened for pre-sale and accepted the reservations of consumers.Its pre-sale price is 408,800 yuan.Zhiji Automobile is jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group, and is positioned as a high-end intelligent pure electric vehicle brand.

　　As the first mass-produced product of Zhiji Automobile, the overall design of Zhiji L7 is more fashionable. The front face shape adopts the closed shape that is more mainstream on electric vehicles today, and the headlight style is very distinctive. The shape of daytime running lights is similar to "∑", and the official name is icon-M. Let the front face of the whole car look refreshing. And it also has "intelligent lighting system DLP+ISC". This intelligent lighting system, which consists of 2.6 million pixels DLP and 5,000 LED ISC, gives the headlights more "life" besides lighting. It can remind pedestrians, guide with intelligent lights, guide with width-indicating carpet, follow the eyes with intelligent light and so on.

　　The side shape of the new car is very stretched and full, and the feeling of the whole car is very slender, which is very luxurious. At the same time, the biggest highlight of the car side is the shape of the rear fender, which adopts a very outward-looking design to make the whole car look sporty. In addition, the interior shape is simple but not simple. It is also the blessing of "smart lighting system DLP+ISC", which makes its taillights have more interaction. In terms of size data, its length is 5098mm, its width is 1960mm, its wheelbase is 3100mm, and its wind resistance is 0.21Cd. Official data show that the acceleration time of 0-100km/h is 3.9 seconds.

　　The camera located on the roof, the official name is "Carlog". It can automatically rise when needed. The image sensor has 150 million pixels as a whole, and supports 180 distortion-free ultra-wide angle, 4K high-definition video shooting, super night scene, high dynamic range, time-lapse photography, slow-motion photography and other modes. You can shoot with one button in the car and record the scenery along the way with the preset template.

　　In terms of interior, the new car adopts a new generation of domain-converged central computing digital architecture, which integrates four domain controllers –IPD intelligent driving center, ICC intelligent computing center, ICM intelligent cockpit center and IMATE intelligent partner. With the help of TTTech multi-chip real-time data interaction and 1Gbps Ethernet light-speed communication, the manufacturer introduced that the vehicle can become a "mobile supercomputer".

　　And the biggest highlight of the center console is that it adopts a 39-inch multi-screen integrated floating large screen design, and both screens can be lifted up and down. This technology is very different from the penetrating LCD screen and the overall lifting screen that are common in the market at present. In terms of multimedia system, it is equipped with the "Unbounded Interactive IMOS Operating System" pioneered by Zhiji Automobile in the world, which can realize unbounded multi-screen interactive experience and scene immersive experience, and has no function related to vehicle safety, so users can customize it freely. At the same time, the bottom layer adopts multi-core heterogeneous central intelligent deployment, which can be fully compatible with the car operating system. The size of the central control screen is 12.8 inches, and a 2K AMOLED curved screen is used. In terms of entertainment, the new car will be equipped with an audio system consisting of 22 speakers, 4 high-precision voice microphones and 1120W power amplifier.

　　In terms of assisted driving, the new car can achieve high-level assisted driving. In hardware, the new car is equipped with NVIDIA Xavier (30-60 TOPS), 15 high-definition visual cameras, 5 millimeter-wave radars and 12 ultrasonic radars, which can realize full-scene, over-the-horizon and full-road perception; At the same time, it supports the upgrade capability of NVIDIA Orin X(500-1000+TOPS) and three lidar. It can realize the functions of "intelligent parking+urban intelligent navigation+high-speed intelligent navigation", and can automatically record, upload, label, train and update the model based on the characteristic road conditions and driving habits of China through the core algorithm architecture of Data-Driven. In addition, according to the manufacturer, with the permission of national regulations and the opening of high-precision maps, it will have the ability to take over "automatic" driving from point to point by the end of 2021.

　　In terms of three-electricity technology, the new car will be equipped with 93kWh battery as standard, with 115kWh battery. The world’s first silicon-doped lithium supplement technology can achieve a single energy density of 300Wh/kg and can support a battery life of nearly 1000km at the highest. In terms of drive system, it will have intelligent dynamic four-wheel drive technology, with rear axle as the main drive, power of 400kW and torque of 700 N m. The car is equipped with a front double wishbone and a rear five-bar independent suspension, and is equipped with a two-way 12-degree rear wheel steering system to provide a more flexible driving experience for the vehicle. For a small example, the new Mercedes-Benz S-Class also equipped with rear wheel steering system, with a rear wheel angle of 10 degrees, can make the S-Class long wheelbase version have a minimum turning diameter of 10.8m, which is even better than the 10.9m of the eighth generation golf. The two-way 12-degree rear wheel steering system used by Zhiji Automobile has a larger steering angle of the rear wheel, which will also improve the flexibility of the vehicle more significantly.

　　At the same time, the car will also be equipped with the world’s first mass production equipment, 11 kW high-power wireless charging. According to official information, it can charge 10.5 kWh in one hour. According to NEDC working conditions, it is equivalent to 70-80 kilometers of battery life, which can guarantee a day’s daily commute. (Text/car home Sheng Yuanjun)

Original Zhou Jiabao Time Finance APP

Source: Video screenshot

Author | Zhou Jiabao

Editor | Li Qian

After the speech in the live broadcast angered the "migrant workers", Li Jiaqi wanted to save the hearts of "all girls".

On the evening of September 11th, Li Jiaqi cried and apologized to the netizens in the live broadcast room, and promised to stay in the best condition to accompany everyone, accept criticism sincerely and serve all consumers with heart.

On September 10th, when Li Jiaqi introduced a 79 yuan Hua Xizi eyebrow pencil in the live broadcast room, she was questioned by consumers as "more and more expensive". Li Jiaqi, who saw the message, was a little excited and immediately replied to the netizen, "Domestic brands are very difficult. Sometimes, look for your own reasons. After so many years, wages have not risen. Have you worked hard? " This remark aroused extensive discussion among netizens.

Time Finance noticed that netizens’ dissatisfaction mainly comes from two aspects: one is the accusation of "migrant workers" in Li Jiaqi’s speech, and the other is the pricing problem of domestic beauty brand Huaxizi products.

At 1 am on September 11th, Li Jiaqi issued an apology in Weibo, saying that "Li Jiaqi has let everyone down … I am a makeup counter salesman, and I know that everyone’s work is hard and not easy … As an anchor, I should always bring you positive energy and learn to control your emotions."

But this incident continues to ferment. On September 11th, several terms such as "Li Jiaqi apologizes for the live broadcast", "Hua Xizi", "How expensive is Hua Xizi", "Do you accept Li Jiaqi’s apology", "Hua Xizi’s eyebrow pencil costs more than 980 grams and can buy two grams of gold" and "Li Jiaqi said that he can’t find his previous state" rushed to Weibo for hot search. Since the incident, Li Jiaqi’s personal Weibo has lost nearly one million fans, and the number of fans has dropped from nearly 30.5 million to 29.55 million. However, there are also consumers who support Li Jiaqi, saying, "Let’s buy high and low tonight.".

Time Finance contacted Hua Xizi on this matter, but as of press time, the other party has not responded.

Bundled with Li Jiaqi, the annual sales once exceeded 5 billion

As a domestic brand "famous" by Li Jiaqi, its relationship with Hua Xizi has also been concerned.

Hua Xizi, founded in 2017, was still in the initial stage of brand creation before meeting Li Jiaqi. Fei Man, co-founder of Hua Xizi, told the media that Hua Xizi first came into contact with Li Jiaqi in May 2018, but the two sides did not cooperate immediately.

In the second half of 2018, Li Jiaqi’s popularity soared because he completed the Guinness World Record challenge of "the largest number of people wearing lipstick in 30 seconds" and promoted to sell lipstick with Jack Ma on the same stage in the "Double Eleven". During this period, Hua Xizi’s core product "Air Honey Powder" first appeared in the live broadcast room in Li Jiaqi.

Li Jiaqi’s ability to carry goods is obvious to all. According to the research report of Guoyuan Securities, this new product became the first in the sales volume of "double 11" stores that year after it was first launched in the live broadcast room in Li Jiaqi, and sold over 20,000 pieces.

I tasted the sweetness of live broadcast with goods. Since 2019, Hua Xizi has started intensive cooperation with Li Jiaqi, focusing on single products such as air honey powder and carved lipstick. According to the market intelligence data of Magic Mirror, a kind of "Flower Xizi Micro-carved Star Dome Carved Lipstick" launched in April 2019, after being promoted by multiple platforms in Li Jiaqi the following month, the sales volume increased by 165% from the previous month to 5.948 million yuan, and by November of that year, the monthly sales volume of this lipstick further increased to 23.952 million yuan.

In September 2019, Li Jiaqi also became the chief recommender of Hua Xizi. During the "double 11" period, Huaxizi’s "Air Honey Powder" sold over 700,000 boxes, ranking seventh in the category of Tmall beauty cosmetics, and the monthly sales of brand flagship stores exceeded 250 million yuan.

Since then, Hua Xizi has been more "reliant" on Li Jiaqi. According to the statistics of Guoyuan Securities, in 2020, Huaxizi brand entered the live broadcast room in Li Jiaqi for 71 times, with an average monthly cooperation of over 5 times. Among them, in May, 2020, Huaxizi cooperated with Li Jiaqi in live broadcast and delivery for as many as 10 times. Li Jiaqi also participated in the co-creation of Huaxi’s "Miao Impression" and "Dai Impression" series products.

During the cooperation between Hua Xizi and Li Jiaqi, the sales of the brand achieved rapid growth. The Western Securities Research Report pointed out that in 2021, Huaxizi achieved sales of 5.4 billion yuan, which was more than 100 times higher than the sales of about 40 million yuan in 2018. According to the Shanghai Securities Research Report, the market share of Huaxizi increased from 0.30% to 6.80% from 2017 to 2021.

Fei Man, co-founder of Hua Xizi, also admitted in an interview that the sales growth of Hua Xizi is inseparable from the cooperation with Li Jiaqi. "There was a certain sales base before, but it was not as high as the follow-up."

Don’t want to fall into low-price competition, Hua Xizi takes the high-end road.

Obviously, the strategy of deep binding with Li Jiaqi has brought a backlash to Hua Xizi after this public opinion fermentation. Many consumers threatened to boycott Huaxizi products because of Li Jiaqi’s inappropriate remarks. At the same time, the high gram price of products has also become the target of public criticism.

Some netizens listed the comparison of the price per gram of Hua Xizi eyebrow pencil and other brands. Take Hua Xizi’s Shouwu Eyebrow Pencil as an example. The content of Hua Xizi’s 69 yuan Eyebrow Pencil is 0.07 g, and the price per gram is as high as 985.71 yuan. What can be compared is that Shu Uemura’s classic machete eyebrow pencil is only 58.82 yuan per gram.

However, in the eyes of the industry, there is no problem with Hua Xizi’s pricing strategy, and high prices are not the original sin. "In the best period, we focused on the price band of consumption upgrading, and the pricing of products was chosen according to consumer psychology. It’s just that there is a problem in the communication between the brand and consumers, so let everyone go to this detail. "

Source: Pixabay

In fact, Hua Xizi’s initial positioning is different from many domestic brands, and it is not a low-end and cheap brand. Hua Mantian, the founder of Hua Xizi, once mentioned in Weibo that "a person’s circle determines his position, and a brand’s 4P determines its positioning." The 4Ps are products, prices, channels and publicity.

In an interview as early as 2021, Fei Man, co-founder of Hua Xizi, said that Hua Xizi had to escape from low-price competition if he wanted to produce products with high creativity, high technology and high investment. "Why can China brands only sell at cheap prices? We want to break the price ceiling. Low prices will only block the brand at the level of low technology, low creativity and low research and development capabilities. "

Time Finance found that the high pricing of Huaxizi was also related to its internationalization ambition. In overseas markets, the price of Huaxizi lipstick is about 50 dollars (about 364 yuan), and the price of eye shadow tray is about 60 dollars (about 437 yuan). At the end of August this year, Hua Xizi opened a counter in Isetan, Shinjuku, Japan, adjacent to the international brand Chanel.

Reduced dependence on Li Jiaqi, but never left Li Jiaqi

In the initial stage of the brand, Li Jiaqi Live Room is undoubtedly a high-quality sales channel. But now, Li Jiaqi’s role in Huaxi is changing.

Since 2020, Hua Xizi has established self-broadcasting channels on multiple platforms. In March 2022, Hua Xizi’s chief product, Guan Shanglu, also told the media that Li Jiaqi’s share of the company’s total business volume was not higher than 5%. "We rely more on Li Jiaqi’s concept of creating products with us."

According to the observation of a senior strategist who has served many beauty brands, Hua Xizi tried to gradually weaken the relationship with Li Jiaqi and the sales ratio of live broadcast rooms in Li Jiaqi, but the live broadcast channel was still important, and Hua Xizi never left Li Jiaqi for the first launch of her new products.

In fact, Hua Xizi’s "Li Jiaqi dependence" is more reflected in brand communication.

For a long time in the past, for a large number of domestic brands that rely on network traffic to rise, the KOL group headed by Li Jiaqi has become an important bridge between brands and consumers.

Earlier, when Fei Man was interviewed by the media, he also revealed that Li Jiaqi’s voice advantage in the cooperation with Hua Xizi, "Li Jiaqi deeply participated in the co-creation of many products of Hua Xizi. In the process of co-creating products, many ideas and contents of products have been formed in his mind, and even some ideas were put forward by him. The more time and energy he spends, the more content he can tell users. If you know Li Jiaqi, you will know that no one can write a script for him in Jiaqi’s live room. "

With the increasing attention of Huaxizi brand, Li Jiaqi’s excessive right to speak in brand communication has also laid a thunder for today’s storm.

In the latest video, Li Jiaqi, as a "co-creator", ignored the absolute information gap with consumers. In the face of high-priced doubts, he should have conveyed the little-known high-end positioning of Hua Xizi, product research and development process and other explanatory information that consumers are not easy to reach, but he never thought of a blurted accusation, which led to intensified contradictions.

In an interview, L ‘Oré al China executives pointed out the problem of brand communication, "Twenty years ago, through newspapers, magazines and TV advertisements. Consumers listen to what the brand says, but today the brand passes the content to 100 kols, and Copy must be out of shape. "

Today, with Hua Xizi’s high-profile going abroad, it is not uncommon to see Hua Xizi’s cheap domestic product label in the communication content of domestic social platform KOL, and consumers have already formed an inherent cognition. Hua Xizi is also hard to blame for this dislocation between actual positioning and consumer cognition.

It is worth mentioning that the lack of communication between Hua Xizi and consumers is also reflected in the layout of online stores. It was not until December 2022 that the first offline flagship store of Huaxizi officially landed in West Lake, Hangzhou. At present, there is no news about the layout of more stores.

(Welcome to reprint, please add WeChat, ID: Rafe 0101).

-Produced by Guangdong Times Media Group-

Original title: "Hua Xizi in the center of the storm, can you leave Li Jiaqi? 》

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Shenzhen News Network September 27, 2023(Reporter Zhang Junda) The 2023 (15th) Shenzhen International Automobile Exhibition (Automobile Carnival) and Intelligent Networking and Future Travel Automobile Expo (referred to as "Shenzhen International Automobile Exhibition") will be held in Shenzhen Convention and Exhibition Center (Futian) from September 29th to October 3rd.

Coinciding with the two holidays and the golden autumn full moon, the organizing committee of Shenzhen International Auto Show made every effort to create an interesting carnival with "automobile" for five days, with the theme of "UP LIFE" and through a variety of automobile cultural and entertainment activities, it presented a car feast with "tide, play and art" to lead the fashion of automobile consumption.

With a subsidy of 100 million yuan, the auto show adds "vitality" to automobile consumption.

Recently, Shenzhen issued "Several Measures for Promoting Consumption in Shenzhen", and there are many measures to encourage automobile consumption. Among them, it is mentioned that ordinary cars that are scrapped or moved out of the "National IV" and below emission standards in advance and purchase qualified new energy vehicles before the end of the year will be given a subsidy of up to 10,000 yuan, which can be enjoyed in combination with other subsidy policies of provinces, cities and districts.

In addition, various districts in Shenzhen are also making efforts to subsidize consumption, such as Baoan District, Longhua District and Longgang District, each with 50 million yuan; Pingshan district can get a car subsidy of up to 15,000 yuan if it meets the requirements. It is reported that subsidies from other districts will be announced soon, bringing real benefits to Shenzhen citizens and fans.

The introduction of a series of subsidies shows that automobile consumption is still a powerful trump card in the "war" to promote consumption. Under the background of the intensive introduction of subsidy policies by governments at all levels to boost the automobile market and the strong recovery of market consumption demand, Shenzhen International Auto Show, as a powerful assistant of automobile consumption and an efficient platform for consumption transformation, will also closely follow the policies and join hands with Shenzhen shopping season, major media and automobile manufacturers to further launch more car purchase preferential activities, providing consumers with a broad and comprehensive choice space, allowing Shenzhen citizens to visit the auto show and enjoy low prices, further releasing automobile consumption demand and stimulating economic transformation and growth.

Visit the exhibition to win the car prize, and gather the "car" fun carnival to "watch enough"

The Shenzhen International Auto Show opened the pavilions 1, 2, 3, 4 and 5 of Shenzhen Convention and Exhibition Center and the outdoor exhibition area, with an exhibition scale of 80,000 square meters. Many vehicle manufacturers brought all their brand models to the exhibition, and nearly 80 brands and more than 800 models appeared on the same stage. Among them, Hall 4 is the BYD brand pavilion, and Hall 5 is the pavilion for the "Automobile" fun carnival activities.

The heavyweight activity of this year’s auto show-"Haoqi Up Scissors and Stones Win Cars", sent three sets in a row, subverting the traditional welfare model and playing the simplest game to get the biggest prize. As long as citizens go to the scene to participate in game activities, scissors, stone and cloth will have a chance to win a real car.

In addition, the organizing Committee invited the props production team of CCTV Spring Festival Evening and the first giant puppet production team in China to create the "Taoqi UP Giant Steampunk Puppet Theater". Combining Chen, Parade and Stage Play, it subverts the previous sensory experience with immersive performing arts and close-range scene interaction, and opens the door for your fantasy journey.

This year’s auto show also specially planned "Yuanqi Up Caffeine Town × Strange Market", with food, play, buy and send, and 5,000 cups of free coffee to get; "Shenqi UP Dopamine Paradise" provides a free colored braid experience, turns into a "Dopamine Girl" in seconds, and can also get a blind box of interesting building blocks. You can also get a rich/salary-increasing water cup, a popular avocado doll, and a lion rabbit MengMeng pillow. "Baqi UP Buy a car and draw cash-filled red envelopes", there are not only subsidies but also special rights for buying a car at the auto show. When buying a car, you can draw cash-filled red envelopes, and the red envelope wall is full of 100% prizes, and there are gifts such as red envelopes worth thousands of dollars.

(The picture in this article is provided by the Auto Show Organizing Committee)

introduction

Introduction

Production qualification, can’t sleepy Xiaomi. However, the sudden public opinion has brought more trouble to Xiaomi Automobile.

Author Zhang Zhidong

Editor-in-Chief Cui Liwen

Editor Jin Penghui

The year of 2023 is undoubtedly a very noisy year for China’s new energy automobile industry. And the noise of this market will never stop.

Looking back at the beginning of this year, just as all new energy automobile brands tried to cope with the decline of state subsidies by raising prices, Tesla and BYD did the opposite and set off a vigorous price war and price reduction tide.

At the moment, the market public opinion is changing, "If you don’t cut the price, you will cut the leek", "If you sell it so expensive, you will die" and "The party will win forever", and so on. Even today, the fierce power of public opinion is always confirmed.

The market environment often affects the trend of 80% of the industry, and now, at least this year, "selling cars at a reduced price" is the mainstream of the market. The good news is that Xiaomi, the "latecomer", perfectly avoided the price war of killing and killing.

In fact, as the last venture in which Lei Jun gambled on all his reputations, the importance of Xiaomi Automobile will inevitably be no less than that of Xiaomi’s mobile phone business. It is also this well-known key that brings more constraints to Xiaomi Automobile.

Xiaomi, who knows the way of marketing, certainly understands the horror of public opinion. Therefore, last year, Lei Jun publicly stated that "no more rumors" would only be officially announced at the necessary nodes.

However, the tree wants to be quiet, but the wind does not stop. Since the beginning of this year, Xiaomi Automobile has been caught by public opinion, which is really powerful. Forced, Xiaomi Auto can only "set things right" a little bit.

It is not difficult to predict that the new energy vehicle market will be "involuted" in by going up one flight of stairs by the time Xiaomi goes on the market next year. At that time, the cards of powerful new brands such as Wei Xiaoli will emerge in an endless stream, even not only limited to ideal pure electricity, Weilai price reduction, and Tucki’s life-and-death battle …

For Xiaomi Automobile, the more difficult problem is that consumers’ brand awareness of Xiaomi Automobile has generated an inherent impression that Xiaomi Automobile can only take the road of cost performance. On this basis, coupled with the biased propaganda of the public opinion field, the "first battle" of Xiaomi Automobile has entered the level of difficulty in hell.

Production qualification, trapped millet.

Although a lot of information shows that the uncertainty of Xiaomi automobile at this time is more around the four characters of "production qualification". But what is certain is that there will be no problem with the production qualification of Xiaomi Automobile.

Even if the recent application for cancellation of Baowo Automobile’s production qualification has caused a great uproar, it is likely to promote Xiaomi Automobile to go further from the production qualification, rather than "bad".

Tracing back to the source, the reason why the cancellation of Beijing Baowo’s production qualification is related to Xiaomi Automobile is related to some previous rumors. It is rumored that Xiaomi Automobile will undertake the production qualification of Beijing Baowo through acquisition. And behind it is the Beijing government’s help, in order to clean up non-performing assets.

However, who would have thought that the expected big acquisition did not appear, so that after the cancellation of Beijing Baowo’s production qualification application, whether Xiaomi Automobile can be mass-produced on time has once again become one of the hot events in people’s spare time.

Don’t worry, in fact, this is not a bad thing.

For Xiaomi Auto, not buying Beijing Baowo means that it doesn’t have to bear the debt problem that it keeps cutting and returning chaos, which can avoid many "hidden thunder". Moreover, the production qualification of Beijing Baowo was cancelled, which can also be regarded as "making room" for Xiaomi Automobile.

According to Order No.22 of the National Development and Reform Commission’s Regulations on Investment Management of Automobile Industry, the new qualification of new energy vehicles needs to consider whether the newly-built provinces meet a series of requirements such as whether the utilization rate of automobile production capacity in the province exceeds the national average level, whether the new projects have reached the outline, what types of new projects are, and project shareholders, project products, project research and development capabilities, etc.

From this point of view, the cancellation of Beiqi Baowo’s production qualification is really helpful to indirectly improve the utilization rate of Beijing’s automobile production capacity, thus paving the way for Xiaomi’s production qualification. As for other relevant access conditions, Xiaomi Automobile has the backing of the whole Xiaomi Group and is fully capable of coping with it.

However, what needs to be mentioned here is that the original Decree No.22 has delegated power to the provinces, and the provincial development and reform commissions can approve new projects. However, the market has changed, and the National Development and Reform Commission (NDRC) has taken back its power. Therefore, it finally evolved into that it is still necessary to obtain the approval of the NDRC before it is possible to build a new energy vehicle qualification.

Of course, it is worth noting that the automobile production qualification of the National Development and Reform Commission is only the first step. Later, it needs to go through the factory access of the Ministry of Industry and Information Technology and the new product access, in order to truly obtain the automobile announcement qualification and realize the sale of cars. As for the lessons from the past, the self-guided traveler who fell before dawn probably lost this step in the audit of the Ministry of Industry and Information Technology.

So, will Xiaomi be an exception?

You know, Xiaomi’s car factory in Beijing is nearing completion, and the cost is not generally large. The huge capital investment implies that this huge gamble belonging to Lei Jun must have more hidden weights. As for the production qualification problem that everyone has been talking about, Xiaomi can’t be trapped. Because, the words of netizens have explained everything-

"Beijing Special Approval".

Public opinion kidnapped Lei Jun.

Since production qualification is not a problem, what is? The actual situation shows that the value concept kidnapped by public opinion is the most difficult place to trap Xiaomi’s hands and feet. After all, Lei Jun, who has come all the way, is most particular about "following the trend".

Not long ago, a "busybody" netizen asked Xiao Ai, "How much is the price of Xiaomi car?" , so I got this reply:

1. The price of the standard version of Xiaomi Automobile is 149,900 yuan, and the rear drive single motor configuration, WLTC battery life is 800 kilometers;

2. pro version of Xiaomi car is priced at 179,900 yuan, equipped with four-wheel drive dual motors, and WLTC has a battery life of about 700 kilometers.

As soon as the news came out, netizens rushed in. Based on Xiaomi’s consistent "cost-effective" style of play, coupled with the poor power configuration, endurance, price, etc., relevant public opinion quickly fermented, even to the point where Xiaomi officials had to personally dismiss rumors.

Then the question is coming. Why did Xiaomi official suddenly become so sensitive to this public opinion? The reason is very simple. To some extent, the price of a car is equivalent to the positioning of the brand.

When everyone was shouting 99,900 yuan for Xiaomi car, people’s expectations for Xiaomi car were pulled into this price range. When the expectations given to consumers are higher and the prices are lower, then when it comes to mass production and listing, it is likely that the disappointment will be greater.

Therefore, it is not an exaggeration to say that Xiaomi automobile was "killed" at this time.

Looking back, when Xiaomi Automobile was exposed for sale for 260,000 yuan, it also triggered a wide discussion in the market. At that time, the cost of power batteries was high, and all kinds of uncertainties came to the fore. Therefore, it is not surprising that the price of 260,000 was linked with Xiaomi Automobile’s idea of taking a high-end route.

But the problem is that the voting data collected by Lei Jun personally before, the Xiaomi car "within 100,000", is what everyone expects.

When consumers think that Xiaomi cars should only be sold within 100,000 yuan; Because it is millet, it should be able to do a good job in the supply chain, reduce costs and increase efficiency; Xiaomi car, certainly can’t do high-end … Such prejudice is the real mountain.

To take a step back, "user-centered" is not empty talk, but is Xiaomi really going to be led by public opinion? In fact, there are not many roads left for Xiaomi in the huge new energy vehicle market, which are nothing more than three:

First, a road to black, adhere to their own high-end route, regardless of market public opinion; Second, bow to market public opinion, product configuration is reduced and then reduced, and a car of 99,900 yuan is made as much as possible; Third, give consideration to both, adopt the strategy of "having more children and fighting", lay out two routes of high cost performance and high end, and launch two products with large separation at the same time.

In January of this year, Lei Jun wrote in a letter to all employees of the Group: 2023 is a year for Xiaomi to start a new development cycle, and when a series of profound changes enter the deep water area, the Group is on the threshold of a brand-new hall and the starting line of a brand-new stage.

At this moment, it is already halfway through 2023, but Xiaomi Automobile is being "kidnapped" by public opinion.

It is also necessary to discuss whether Xiaomi car is late to enter the market. Or consider what involution market Xiaomi car depends on? The question that must be considered here is: In such a biased public opinion field, does Xiaomi Automobile still have a chance to break through? Do Xiaomi cars that have been kidnapped still need to follow the trend? How can Xiaomi Automobile change its inherent image and reshape its value?

Maybe the market will give the answer eventually, but time is running out.

｜Zhang Zhidong｜

What a great writer,

It’s just writing your own one-sided.

THE END

Micro Signal | ｜iAUTO2010